Private Ad Exchanges 101
Private exchanges are controlled environments, typically run by major publishers or a group of them, with ads sold through carefully selected agencies or advertisers using trading desks and/or demand...
View ArticleDemand Side Platforms 101
Continuing our adtech 101 series explaining the fundamentals of all things adtech, we move on to consider one of the most important, but arguably least correctly understood, areas of the adtech...
View ArticleAd Exchanges 101
Continuing our adtech 101 series explaining the fundamentals of all things adtech, we move on to consider one area of the adtech ecosystem that is still explosively growing – ad exchanges. Most...
View ArticleData Management Platforms 101
As all marketers know, effective targeting is one of the keys to campaign success – but effective targeting relies on having access to rich datasets. Continuing our adtech 101 series explaining the...
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